BMW introduced again the M5 Touring station wagon variant for the primary time since 2010. BMW took a little bit of a flyer, bringing the automobile to the U.S. market to rival the Audi RS6 Avant. Individuals are the most important clients for M-branded BMWs. However Individuals who do not write for automobile retailers have a infamous aversion to wagons, which results in abysmal gross sales.
BMW’s threat seems to be paying off, nevertheless. Early M5 Touring gross sales in America had been so common that BMW needed to alter its manufacturing plans to construct extra of them.
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BMW Is Constructing Extra M5 Touring Wagons Than Initially Deliberate
BMW Weblog spoke with BMW M Vice President Sylvia Neubauer, who confirmed that M5 Touring demand has been extra fervent than anticipated. BMW initially projected needing to construct a two-thirds M5 sedan and one-third M5 Touring combine for America. However BMW needed to swap to a fair 50/50 distribution of the 2 automobiles, regardless of M5 sedan demand additionally being up.
“Initially, our plan was to have two-thirds of the manufacturing over your complete [M5] lifecycle as a sedan and one-third as a Touring,” Neubauer informed BMW Weblog. “We now see that there’s extra demand for the sedan, so we’ve elevated manufacturing there. However there’s much more demand for the Touring. So the rise on the Touring is way larger.”
May M5 Touring Demand Be a Good Signal For A Future M3 Touring?
BMW opted to not carry the cheaper M3 Touring wagon variant to the USA. And the M model lately confirmed it is too late for the current era to come back to America. However BMW didn’t rule out bringing a future M3 Touring to the USA. One of many key decision-making components was whether or not Individuals purchased the M5 Touring. So, the early returns are sure to be encouraging.
TopSpeed’s Take
Wagons are nice. Twin-turbo V8 wagons pumping out greater than 700 HP with the help of an electrical motor are further nice. So, it pains us to be killjoys right here. However we fear this M5 Touring gross sales growth may very well be a short lived blip quite than a wagon renaissance.
The M5 Touring was sure to be common with a distinct segment of prosperous BMW fans. Many consumers would have been motivated to hop in early when the automobile got here out. However that area of interest could not run as broad as its enthusiasm runs deep. The M5 Touring might face a Tesla Cybertruck-like comedown as soon as the core fans all have one.

