In case you have been, one way or the other and for some cause, hoping for a small or three-row Lamborghini SUV above the Urus, do not maintain your breath. Not solely will you most likely die of asphyxiation, however it’s simply not the course Lamborghini needs to go, regardless of expressing aspirations for development. Talking with CarSales.com down yonder in Australia on the firm’s regional launch occasion for Temerario, Lambo gross sales and advertising and marketing chief, Federico Foschini, mentioned the Urus will stay as the corporate’s solely SUV.
- Based
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1963
- Founder
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Ferruccio Lamborghini
- Headquarters
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Sant’Agata Bolognese, Emilia-Romagna, Italy
- Present CEO
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Stephan Winkelmann
- Standing
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Energetic
- Complete Autos Bought In 2022
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8,405
- Income In 2022
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1.95 billion euro
- Area
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Europe
In the identical dialogue, Foschini additionally mentioned the corporate has a want to develop with hopes of manufacturing new fashions, however a brand new SUV simply is not within the pursuits of its product planners and executives. Nonetheless, the corporate continues to be adamant about going all-electric with a possible four-seat grand tourer mannequin by the tip of the last decade.
Key Takeaways
- Lamborghini has no want to construct one other SUV, giant or small
- Its subsequent new mannequin will likely be an all-electric 2+2 four-door grand tourer
Associated
There is no higher Urus to understand than the Urus Performante earlier than it goes plug-in hybrid.
No Massive Or Small SUV, However Extra EV Hypercars And A New Electrical Grand Tourer Are On The Method
Lamborghini’s been within the midst of overhauling its total lineup, all of which went electrified in some method by means of gas-electric hybridization. It began with the flagship V-12 Revuelto, which changed the Aventador, adopted by the Huracán’s alternative, the Temerario, and the Urus SE. With solely three fashions, Lamborghini’s product planners do consider there’s room for some further choices.
However, as a substitute of being one other SUV, the model’s subsequent mannequin would be the firm’s first-ever manufacturing electrical automobile, which can take kind as a bigger grand touring four-door sedan/four-door coupe. Negating any risk of a brand new SUV simply boils right down to the automaker staying true to what defines a Lamborghini.
“With regards to the selection of one other physique kind or one other form of Urus, now we have carried out this type of evaluation, particularly earlier than selecting the fourth mannequin BEV that we need to launch round 2030, which will likely be a GT 2+2,” Foschini informed CarSales. “However on the subject of the bigger SUV, it can’t be as sporty as an SUV. It is too straightforward for it to be too huge. It’s not a Lamborghini.”
“So different manufacturers can match extra with this, they’re doing this, and I believe that it’s of their model proposition. There are different manufacturers which can be tremendous premium or premium that may provide these, however I believe that while you keep in our league, you can’t go under and you can’t provide one thing that’s under-resourced,” Foschini continued.
“The Urus is the right match, on one aspect as the proper measurement to be an SUV as a result of there’s area for 4 or 5 folks comfortably with additionally the baggage [capacity] of an SUV,” he continued. “However on the opposite aspect, there’s the dimension and the driving dynamic and the driving expertise of a brilliant sports activities automotive. That is the scale and that is the candy spot. We are able to nonetheless do a sporty automotive, perhaps extra life-style, but in addition right here now we have to execute in a approach that it’s an sudden and extraordinary kind of design and is becoming with our DNA by way of efficiency and driving enjoyable.”
Lamborghini benefited from considered one of its strongest gross sales growths in its total historical past, a feat doubtless attributed to the launch of the Urus. The Urus debuted in 2017 as a 2018 model-year automotive, as a automobile constructed out of necessity to assist maintain the automaker’s future. The corporate merely could not survive constructing strictly high-end, ultra-exclusive, and outrageously costly supercars, which do not usually generate significant quantities of income.
Consequently, Lamborghini constructed the Urus as a extra volume-oriented mannequin as all automakers know that SUVs are money cows from being in such excessive demand, globally.
TopSpeed’s Take
Lamborghini would not need to dilute its model and turn out to be a quantity vendor as they’ve at all times been about high-dollar, ultra-exclusive, and outrageously quick supercars. We’re completely superb with that. The world would not want one other Lamborghini SUV.